Solis | B2B Marketing Recruitment | SaaS, AI & Tech
We place B2B marketers who turn your brand into your best sales tool.
The challenge is not just finding someone good. It is knowing what you actually need. Businesses see the value of Demand Generation, ABM, Marketing Operations and Performance Marketing - but the lines between them blur quickly. Most strong B2B marketers are T-shaped: broad across the function, but with a specialist area where they genuinely make a difference. Getting that match right is where most hiring processes fall short.
At Solis we start with your marketing goals. Do you need someone to build category authority and win larger accounts over the long term, or drive pipeline and campaign performance right now? The answer changes who we look for. We take the time to understand that before we start the search.
We recruit across SaaS, PaaS and DaaS businesses including RegTech, AdTech, Cybersecurity, AI, Compliance and more.
• Demand Gen . ABM . PLG . RevOps
• SaaS · AI · AdTech · MarTech · Intelligence Platforms
• UK · Europe · Dubai · US
Jump to on this page:
Visit our dedicated Product Marketing page to recruit for key hires in this area.
Below are some quick links to dedicated specialist pages.
THE HIRING PROBLEM
Why it’s so hard to find great B2B Marketing
talent in 2026
"The metrics are different, the channels are different, and the relationship with sales defines whether the function works. A marketer who thrived in B2C will struggle here unless they understand pipeline."
44% of marketing leaders are struggling to find exceptional B2B marketing talent. With inboxes flooded by AI-generated applications, finding the right person has become one of the hardest hiring problems in 2026.
Your growth is inconsistent and expensive
In 2026, many B2B firms are trapped in a cycle of "short-termism" where they focus exclusively on immediate sales leads. This approach is a primary cause of rising acquisition costs and inconsistent revenue. Without a balanced strategy, your marketing becomes a series of expensive, disconnected projects. Research shows that the most resilient businesses follow a 60:40 investment rule: 60% building long-term brand demand and 40% on immediate sales activation. Relying solely on the latter creates a "leaky bucket" where you are constantly paying to find new customers because you haven't built a brand that retains them.
The Solis Solution
Solis acts as your human filter in an increasingly automated world. We help you look past the "AI-perfect" resumes and digital ghosting to find the high-impact talent your business needs. We specialize in B2B recruitment that identifies professionals with true application expertise. We don't just match keywords: we vet candidates to ensure they can translate data into a commercial strategy that actually moves the needle for your business.
B2B marketers are typically generalists, or broader T-Shaped or Pi-Shaped Marketers, rather than specialists. However this can change organisation, and depending which channels typically resonate with their audiences.
ROLES WE PLACE
What B2B Marketers manage
The professionals we place are experts at orchestrating the entire buyer journey. We specialize in finding specialists for roles such as:
Demand Generation Manager
Overseeing the end-to-end strategy, including high-impact Events and Webinars to educate the market at scale, and attract higher value customers opposed to targetting the market at scale.
Campaign Manager
Coordinating multi-channel launches and project-managing complex marketing initiatives, working across teams, managing budgets and ensure creative assets are produced on time, in line with the brief.
Social Media Lead
To manage your reputation and ensure your brand remains a market leader in organic conversations across social channels. Identifying ways to engage audiences and build demand.
SEO & Content Specialist
Researching the competitive landscape and identifying opportuntiies to attract customers on organic search channels such as Google or Bing. This usually involves also looking at the technical website structure and backlinks in line with SEO, GEO and AEO best practices.
Demand Generation Manager
Overseeing the end-to-end strategy, including high-impact Events and Webinars to educate the market at scale, and attract higher value customers opposed to targetting the market at scale.
Content Strategist
Builds high-authority thought leadership across on-page SEO, blog content, sales collateral, press releases, podcasts, social media and webinars - scope varies significantly by business.
Marketing Operations
Ensuring your tech stack, automation and data are working in harmony to track ROI, leveraging Machine Learning and/or Artifical Intelligence to streamline triggers and flows across the sales funnel and customer journey.
Strategic Marketing Lead
Leveraging data and insights to build unified and targetted multi-channel campaigns, aligning the sales team's outreach with marketing's creative assets.
Revenue Marketing / GTM Manager
Owns the full-funnel number - aligning marketing spend directly to pipeline and revenue, not just leads.
Will usually look holistically and can overlap with areas such as Demand Generation, Marketing Automation, Content and Paid marketing.
Growth Marketing Manager
Owns acquisition strategy across paid, organic and brand-adjacent channels as one portfolio, optimising for LTV:CAC rather than one channel in isolation.
ABM Manager
To design and execute campaigns, uniting sales and marketing teams to target enterprise clients, unifying messaging and tailoring messaging to address needs of key decision makers.
Brand Manager
To oversee your market positioning and ensure resources are directed toward long-term brand equity, working across channels such as Social Media, PR, Events, OOH, Print, Web, Email and Content.
Performance Marketing Specialist
To manage paid media budgets (PPC, Social Ads, Display, Affiliates and/or programmtic advertising) with a focus on ROI, and devising plans for acquiring customers, targetting lapsed and touch points to help support brand activations.
Product Marketing Manager
Positions the product itself - messaging, competitive differentiation and sales enablement to allow customers understand the value for their business and organisation that your product offers, and why they should select you over competitors.
CRM & Marketing Automation Manager
Maps the customer journey across HubSpot, Salesforce, Pardot or Marketo, tailoring messaging to funnel stage and ICP fit to drive conversion.
Why you need them now
With 44% of hiring managers currently struggling to find talent, the risk of a "bad hire" has never been higher. Technology has made it easy for anyone to create a polished digital marketing CV, but it takes a human-led approach to find someone who can truly lead. Whether you are looking for marketing recruitment in London or across the UK, you need specialists who can cut through the noise of agentic AI to deliver authentic, human-centric growth.
For B2B marketing professionals
We work with B2B marketers from
manager to leadership level
Our network includes more than 1,000 B2B marketing professionals across demand generation, ABM, content, CRM, marketing operations, product marketing and senior leadership roles. Whether you are a Demand Generation Manager exploring your next move or a VP Marketing considering a leadership opportunity, we build relationships with B2B talent long before a vacancy exists.
1000+
B2B marketing professionals in our active network, most at mid-management to leadership level
Many of the strongest candidates we place are not actively job hunting when we approach them. If you want to be part of that conversation before a role is advertised, register your details and our specialist B2B marketing consultants will reach out when something genuinely fits.
DEMAND GENERATION RECRUITERS
Why demand generation and ABM
matter in B2B
Demand Generation
Demand generation is the difference between a pipeline that exists because of one campaign and a pipeline that exists because the market already trusts you. Through our demand generation recruitment services in the UK, we help businesses hire the marketers who create inbound demand at scale, turning category awareness, thought leadership and buyer trust into sustainable pipeline growth long before sales ever picks up the phone.
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Owns the 60:40 split between brand-building content and sales activation
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Runs high-impact events and webinars that educate the market, not just generate leads
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Aligns demand generation directly with sales on MQL to SQL conversion
Salary ranges Demand Generation Manager £50,000 – £75,000. Head of Demand Generation £85,000 – £110,000. Director of Demand Generation £120,000 – £170,000 — common at Series B+ and PE-backed SaaS, where pipeline contribution sits at board level.
Account-Based Marketing
The average B2B purchase now involves a committee of 6 to 10 stakeholders. ABM is the discipline that lets marketing have a meaningful conversation with every one of them at once.
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Designs one-to-one or one-to-few strategies for named, top-tier accounts
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Uses intent data to time outreach when an account is actually in-market
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Works in lockstep with enterprise sales rather than handing over a lead and walking away
Salary ranges ABM Manager £55,000 – £80,000. ABM Director £80,000 – £120,000.
CONTENT MARKETING RECRUITMENT AGENCY
Why content and brand
matter in B2B
Content Marketing
Content is the asset library sales relies on to close deals, and the organic engine that reduces acquisition cost over time. As a specialist content marketing recruitment agency, we place content marketers who build authority, trust and organic demand rather than simply publishing volume. Read our full guide on how to hire B2B content marketers for a breakdown of what good looks like at each seniority level.
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Builds long-form, SEO-driven content targeting the buying terms your customers search for
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Develops ungated thought leadership that earns trust before a prospect is in-market
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Owns the editorial calendar across blog, LinkedIn, case studies and sales enablement
Salary ranges Content Marketing Manager £45,000 – £70,000. Head of Content £75,000 – £100,000.
B2B Branding
Brand is the reason your sales cycle is short or long. A recognised, trusted brand means prospects arrive pre-sold on credibility - sales just has to confirm fit.
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Owns market positioning and ensures the right share of investment goes to long-term brand equity
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Builds the trust signals that shorten enterprise sales cycles
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Defines positioning and messaging that differentiates the business from competitors
Salary ranges £48,000 – £68,000 for Brand Manager. Senior and Head-level £68,000 – £100,000.
PERFORMANCE AND OPERATIONS
Why performance marketing
and RevOps matter in B2B
Performance Marketing
Paid media is the fastest lever a B2B business has - and the easiest to waste money on. A strong Performance Marketing Specialist treats PPC and paid social as a precision tool for accounts already showing intent, not a volume play measured in clicks.
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Manages PPC and paid social budgets with ROI as the only metric that matters
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Coordinates with ABM to retarget named accounts rather than broad audiences
Salary rangesL Performance Marketing Manager £45,000 – £75,000. Head of Performance Marketing £80,000 – £120,000.
Growth Marketing & Acquisition Strategy
Growth sits deliberately across the boundary between performance and brand rather than inside either one. A Growth Marketing lead doesn't just run the paid channels harder - they decide which channel deserves the next pound of budget based on LTV:CAC, not last-click attribution, and know when a branding investment will lower acquisition cost more effectively than another paid campaign ever could.
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Owns the acquisition strategy across paid, organic and brand-adjacent channels as one portfolio, not separate budgets
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Runs structured experimentation to find the channel mix that improves LTV:CAC, not just channel-level ROAS
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Sits at the handoff between brand equity and performance activation - the role most likely to catch the "leaky bucket" problem described above before it shows up in the numbers
Salary ranges: Growth Marketing Manager £55,000 – £85,000. Head of Growth £90,000 – £130,000.
CRM & Marketing Automation
Every other discipline on this page produces a lead, a click or a piece of content. CRM is what turns that into a customer journey - mapping where a prospect sits in the funnel, tailoring messaging to their stage and their Ideal Candidate Profile fit, and automating the sequence that moves them toward conversion. It is where the strategic side of B2B marketing marries the commercial outcome, and it is one of the most consistently under-hired disciplines we see.
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Owns lifecycle and nurture campaigns across HubSpot, Salesforce Marketing Cloud, Pardot or Marketo, mapped to funnel stage rather than a single generic sequence
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Builds the automation and segmentation logic that tailors messaging to ICP fit, not just demographic data
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Works directly with Demand Gen and Sales to close the gap between an MQL and a booked meeting, rather than leaving that handoff to chance
Salary range £45,000 – £65,000 for CRM Manager. Senior CRM / Marketing Automation Lead £65,000 – £90,000. Head of CRM & Lifecycle Marketing £90,000 – £120,000.
RevOps and Marketing Operations
Every channel above only works if the data behind it is trustworthy. RevOps makes attribution, automation and reporting actually tell the truth - without it, every other hire on this page is working from guesswork. It is also the most technically demanding hiring category in B2B marketing, and the salary ladder reflects that: candidates who can write SQL and orchestrate AI-driven workflows across HubSpot, Salesforce, Marketo and 6sense command a genuine premium over generalist marketing ops, and the gap is widening, not closing.
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Ensures the tech stack, automation and data are working in harmony to track ROI
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Owns systems architecture across CRM, CPQ, billing and the data warehouse at senior level
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At VP level, owns the full revenue engine and typically reports directly to the CRO or CEO
SALARY BENCHMARKS
B2B Marketing Salaries UK 2026
Salaries bandings are becoming wider and overlapping in some areas. There are lots of factors impacting this, including; company size, location. industry, funding stage and appetite to grow.
WHAT CLIENTS SAYS
Trusted by founders, CMOs and CEOs
across SaaS, AI and tech
"Jay has a rare ability to source top-tier talent, ensuring the right fit not just for the role, but also for the culture of the business. He has consistently delivered high-quality candidates, making the recruitment process smoother, more efficient, and ultimately more successful."
B2B Demand Generation Director
AI RegTech
"We needed our first marketing hire, and to bring our marketing operations in-house. Jay and Rowina were really helpful - they explained what was realistic, helped us with the strategy and actually made recommendations on the job description and interviews."
CRO
Cybersecurity
"Solis and Jay took the time to understand what we needed for our B2B Marketing Manager. Our initial requirements changed partway through as we needed to change our strategy, but Jay understood and adapted to what we needed, sending through really great candidates."
CMO
SaaS Intelligence Platform
"Solis have worked with us on a few hires. I find they're helpful, professional and honest. For product and marketing hires, they're my first point of call."
CEO
SaaS / AdTech