B2B Marketing Recruitment | Solis
Why it’s so hard to find great B2B Marketing talent in 2026...
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B2B marketing is no longer just about lead volume; it is about building a sustainable revenue engine. However, with 44% of leaders struggling to fill roles and inboxes flooded by 'AI-perfect' resumes, finding the right talent has become a significant hurdle. At Solis, we act as your human filter to navigate the noise of automated recruitment and candidate hesitation.
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We specialise in finding the 'T-Shaped' marketers who excel at everything from Demand Generation and ABM to Content Strategy and Lead Gen. By focusing on authentic human connection, we connect high-growth SaaS and B2B firms with the talent required to orchestrate complex GTM strategies and navigate the human side of the sales cycle.
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Quick Navigation for this page:
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Visit our dedicated Product Marketing page to recruit for key hires in this area.
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Below are some quick links to dedicated specialist pages.
Demand Generation & Campaign Management
What is Demand Generation?
At its core, demand generation is the strategic process of creating long-term interest in your company’s products or services. While many people confuse it with simple lead generation, it is actually much broader. It involves nurturing the 95% of your potential market who are not currently looking to buy but will be in the future. By providing value and building authority through consistent engagement, you ensure that when a prospect is ready to move, your brand is the only one they consider.
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Your growth is inconsistent and expensive
In 2026, many B2B firms are trapped in a cycle of "short-termism" where they focus exclusively on immediate sales leads. This approach is a primary cause of rising acquisition costs and inconsistent revenue. Without a balanced strategy, your marketing becomes a series of expensive, disconnected projects. Research shows that the most resilient businesses follow a 60:40 investment rule: 60% building long-term brand demand and 40% on immediate sales activation. Relying solely on the latter creates a "leaky bucket" where you are constantly paying to find new customers because you haven't built a brand that retains them.
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The Solis Solution
Solis acts as your human filter in an increasingly automated world. We help you look past the "AI-perfect" resumes and digital ghosting to find the high-impact talent your business needs. We specialize in B2B recruitment that identifies professionals with true application expertise. We don't just match keywords: we vet candidates to ensure they can translate data into a commercial strategy that actually moves the needle for your business.
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What they manage:
The professionals we place are experts at orchestrating the entire buyer journey. We specialize in finding specialists for roles such as:
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Demand Generation Manager: Overseeing the end-to-end strategy, including high-impact Events and Webinars to educate the market at scale.
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Campaign Manager: Coordinating multi-channel launches and project-managing complex marketing initiatives.
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Marketing Operations: Ensuring your tech stack, automation, and data are working in harmony to track ROI.
Why you need them now
With 44% of hiring managers currently struggling to find talent, the risk of a "bad hire" has never been higher. Technology has made it easy for anyone to create a polished digital marketing CV, but it takes a human-led approach to find someone who can truly lead. Whether you are looking for marketing recruitment in London or across the UK, you need specialists who can cut through the noise of agentic AI to deliver authentic, human-centric growth.
Account-Based Marketing (ABM)
What is ABM?
Account-Based Marketing is a precision strategy that treats an individual high-value account as its own market. Instead of casting a wide net to see who bites, ABM focuses your marketing and sales resources on a small group of "must-win" targets. It is the opposite of a "one size fits all" approach. By creating highly personalized experiences for the key decision-makers within those specific companies, you increase your relevance and your chances of closing significant contracts.
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Big deals are getting stuck in committee
In 2026, the average B2B purchase involves a committee of 6 to 10 stakeholders. If your team is sending generic, automated emails to a CEO while ignoring the Finance Director or the Technical Lead, the deal will likely stall. A "Sales-Marketing Silo" is the single biggest threat to winning these enterprise-level accounts. When your departments aren't aligned on the same goal, the buyer experiences friction, which leads to hesitation and lost revenue.
The Solis Solution
Solis provides the human-led vetting required to find specialists who can bridge the gap between sales and marketing. In a market flooded with AI-generated outreach, our B2B recruitment process identifies professionals who know how to use human strategy to cut through the noise. We look for candidates who can demonstrate "application expertise," showing they know how to use data to identify intent and then follow up with a personal, creative touch that a bot simply cannot replicate.
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What they manage:
The ABM professionals we place are the glue between your commercial departments. We find specialists for roles including:
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ABM Manager: To design and execute the "one-to-one" or "one-to-few" strategies for your top-tier targets.
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Strategic Marketing Lead: To align the sales team’s outreach with marketing’s creative assets.
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Account Intelligence Specialist: To use intent data to identify exactly when a target account is ready to buy.
Why you need them now
With 44% of professionals looking for new roles but many hesitant to move, finding a proven ABM expert is a challenge. Many candidates may have a polished digital marketing CV, but few have the boardroom-level experience to influence 10 different stakeholders at once. Whether you are looking for marketing recruitment in London or building a remote team, you need specialists who can shorten your sales cycle for complex, high-value opportunities.
Brand & Content Strategy
What is Brand Strategy?
Brand strategy is the long-term plan for the development of a successful brand in order to achieve specific goals. In the 2026 B2B landscape, it has evolved from simple logos and colors into a "strategic mandate" for trust. It is the foundation that allows your company to command a premium price and stay on a buyer's shortlist. Effective branding ensures that when the "invisible" 95% of your market is finally ready to buy, your name is the first one they think of.
The 95% problem: You are invisible to most of your market
One of the biggest issues facing B2B leaders is the "95:5" rule. At any given time, only 5% of your target audience is actively looking to buy. The other 95% are researching in secret and often ignore traditional sales outreach. If your content is generic, AI-generated, or hidden behind high-friction forms, you are failing to build a relationship with the vast majority of your future customers. Relying purely on short-term "lead gen" tactics creates a ceiling on your growth and makes every new sale significantly more expensive.
The Solis Solution
Solis acts as your human-led partner to help you navigate this "recruitment tension." We specialize in B2B recruitment that looks past the surface level. We identify creative leaders who can tell a human story that resonates in an automated world. By vetting for "application expertise," we ensure the candidates we present don't just know how to use tools, but know how to build a brand moat that protects your business from economic volatility and AI commoditization.
What they manage:
The professionals we place are responsible for the "Strategic Layer" of your business. We find specialists for roles including:
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Brand Manager: To oversee your market positioning and ensure 60% of your resources are directed toward long-term brand equity.
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Content Strategist: To develop high-authority thought leadership and "ungated" frameworks that build genuine trust.
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Social Media & PR Lead: To manage your reputation and ensure your brand remains a market leader in organic conversations.
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Why you need them now
With 44% of hiring managers struggling to find talent, securing a high-impact brand leader is a competitive advantage. Technology has made it easy to polish a digital marketing CV, but it takes a human-led approach to find someone who can move the needle on brand sentiment. Whether you are looking for marketing recruitment in London or building a national presence, you need specialists who prioritize human-centric storytelling over automated noise.
Lead Generation & Performance
What is Lead Generation?
Lead generation is the process of identifying, attracting, and capturing interest from potential customers to fill your sales pipeline. In a B2B context, this usually involves encouraging a prospect to provide their contact information in exchange for value, such as a demo, a trial, or a technical report. While branding builds the "mental availability" for your company, lead generation is the "capture" mechanism that turns that interest into a tangible conversation for your sales team.
Chasing digital ghosts
One of the most frustrating issues for B2B leaders in 2026 is the decline in lead quality. Automation and AI have made it far too easy to generate "volume" without "intent." Many businesses find themselves with pipelines full of "digital ghosts" - leads that look perfect on paper but never answer the phone or have no actual budget. If your sales team is spending 80% of their time chasing low-quality prospects, your cost per acquisition will spiral while your revenue stagnates. Measuring success by the number of downloads rather than the value of the pipeline is a trap that leads to wasted resources and team burnout.
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The Solis Solution
Solis acts as your human-led partner to ensure you only hire the experts who prioritize quality over quantity. Our B2B recruitment process is designed to filter out the noise. We don't just look for someone who can manage a budget; we vet for "application expertise." We ensure the candidates we present understand how to build high-intent capture systems that protect your sales team’s time. By focusing on human-centric validation, we help you find the talent that turns a digital marketing CV into real-world commercial results.
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What they manage:
The performance specialists we place are focused on the "sharp end" of your marketing funnel. We find experts for roles including:
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Lead Generation Manager: To build and optimize the systems that capture high-intent interest.
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Performance Marketing Specialist: To manage paid media budgets (PPC and Social Ads) with a focus on ROI rather than just clicks.
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SEO & Content Specialist: To ensure your brand appears for the specific "buying" terms your customers are searching for.
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Why you need them now
In a market where 44% of hiring managers are struggling to find talent, the pressure to settle for "good enough" is high. However, a lead generation specialist who doesn't understand the 2026 landscape can do more harm than good by flooding your business with poor-quality data. Whether you need marketing recruitment in London or support for a global team, you need professionals who can bridge the gap between technology and human intent to drive predictable growth.
How These Professionals Help Your Business Succeed
The 2026 growth challenge
Success in the current market requires a complete shift in how you view your buyer journey. With 68% of customers preferring to research independently, your team must be able to influence prospects long before they engage with a salesperson. Across lead generation, demand generation, and ABM, the professionals we place share a common goal: to drive measurable growth by aligning marketing efforts with business objectives. They move your company away from "short-termism" and toward a sustainable strategy that balances brand equity with immediate activation.
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Strategic alignment across the funnel
Each specialism plays a distinct role in your commercial success. Lead Generation professionals ensure your pipeline is consistently filled with qualified opportunities, while Demand Generation specialists build the awareness and trust that ensures long-term brand relevance. For your most significant targets, ABM experts provide the surgical precision required to maximize ROI for enterprise accounts. By hiring for these specific outcomes, you eliminate the silos that often stall high-value deals. Whether you are looking for ecommerce specialists or product manager recruiters, the focus remains on finding talent that can navigate a complex, multi-stakeholder environment.
Your human-led partner in an automated world
The current "recruitment tension" makes finding these experts difficult. Between the "wait-and-see" workforce deadlock and the headache of AI-written applications, your team needs a partner who can validate true talent marketing expertise. As one of the trusted B2B marketing recruitment agencies in London, Solis Recruitment connects you with authentic leaders. We look past the digital ghosting and the "AI-perfect" digital marketing CV to find people who possess true application expertise. We ensure you hire professionals who understand how to grow a business and lead a team in an increasingly automated world.
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Check out our guide on How to Hire B2B Content Marketers That Actually Drive Leads.
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Ready to build your team for success? Contact us today.
Our approach to B2B Marketing Recruitment
Whether you’re seeking a seasoned Head of Marketing, Growth Marketing Specialist, a proven Social Media Manager, or a versatile Demand Generation Manager, our recruitment process guarantees candidates with the skills, experience, and pedigree your Marketing team / department wants and needs.
Use our Marketing recruitment knowledge
With an understanding of an ever evolving Marketing landscape, broaden your access to talent through our recruiters
Protect your reputation in candidate communities
In a market where candidates talk to each other, work with a recruiter that will represent your brand with integrity.
Dramatically improve time-to-hire metrics
Avoid wasting time on screening speculative applications. Acquire vetted candidate shortlists at pace.
Custom built Marketing recruitment plan
We understand that there is no 'one size fits all' approach when it comes to building an ecommerce team, so we offer a tailored and bespoke service.
Make your recruitment more inclusive
Get access to more options to introduce DE&I recruitment best practices into your search in the pursuit of diverse talent.
Solving all of your digital recruitment challenges
We'll keep you up to date with the latest in the recruitment industry, regularly providing you with market insight, we can help you build better ecommerce teams.