Solis | Digital Marketing Recruitment Agency
Digital Marketing roles are critical for driving growth and operational excellence. We help businesses hire top talent in this specialism.
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High‑growth brands win when digital talent connects strategy to measurable outcomes. We help startups, SMEs and Corporates hire digital marketers who improve acquisition, engagement and retention across channels.
Solis is dedicated to delivering the best recruitment experience you will ever have and that is why our clients recognise us as Top Marketing Recruiters!
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You can learn more about our marketing recruitment services on our hub.
What does a Digital Marketer do?
Digital Marketing spans channels that build awareness, generate demand, and grow customer lifetime value. In today’s competitive UK market. A Digital Marketing professional will blend strategy with implementation focused on driving measurable results.
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The primary goal of a Digital Marketing Specialist is to drive concrete business results exclusively through digital channels, ensuring a positive Return on Investment (ROI) on every campaign. They are experts at proving impact with data, not just activity.
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Their role will involve working across various channels such as:
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Search & Paid Media
Direct responsibility for both SEO (optimising organic search), Paid Search (managing Google/Bing Ads), Paid Social and Affiliate campaigns.
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Content & Social
Directing Content Marketing and Social Media to attract, engage, and convert audiences.
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Email & CRM
Building Email Marketing sequences and automation for lead nurturing and customer retention.
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Data & Strategy
Using data to map customer journeys, analyse conversion funnels, and build overarching acquisition and retention strategies.
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A Digital Marketing will usually have built a deep understanding of two or 3 channels.
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The Digital Marketing Specialist role is an online specialism and does not typically include traditional, non-digital activities like print advertising, direct physical mail, or non-digital media PR.
Looking to Hire? Specialist vs. Generalist
Do you need deep, focused channel expertise or a versatile all-rounder for your team? The right choice depends entirely on your business needs and current growth stage.
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To learn more about the differences between generalist marketers and specialists visit our blog here about Generalists VS Specialists.
Salary Benchmarks for Digital Marketing Roles (UK, 2025)
Digital Marketing salaries can vary significantly significantly. As Digital Marketing Recruiters in London, we have greater reach around the capital, but have built networks across the UK and international Markets.
Factors impacting salaries include: company size, industry, location, and product/business maturity. The scope of responsibility in terms of managing channels, teams and agency partner can impact salary expectations too. The figures below represent aggregated data from multiple sources and conversations with professionals. These benchmarks should be used as directional guidance only.
These figures are intended to guide recruitment strategy.
Our approach to Digital Marketing Recruitment
Whether you’re seeking a seasoned Head of Marketing, Growth Marketing Specialist, a proven Social Media Manager, or a versatile Demand Generation Manager, our recruitment process guarantees candidates with the skills, experience, and pedigree your Marketing team / department wants and needs.
Use our Marketing recruitment knowledge
With an understanding of an ever evolving Marketing landscape, broaden your access to talent through our recruiters
Protect your reputation in candidate communities
In a market where candidates talk to each other, work with a recruiter that will represent your brand with integrity.
Dramatically improve time-to-hire metrics
Avoid wasting time on screening speculative applications. Acquire vetted candidate shortlists at pace.
Custom built Marketing recruitment plan
We understand that there is no 'one size fits all' approach when it comes to building an ecommerce team, so we offer a tailored and bespoke service.
Make your recruitment more inclusive
Get access to more options to introduce DE&I recruitment best practices into your search in the pursuit of diverse talent.
Solving all of your digital recruitment challenges
We'll keep you up to date with the latest in the recruitment industry, regularly providing you with market insight, we can help you build better ecommerce teams.
How Solis Runs Digital Marketing Executive Search
What makes a successful Digital Marketing Leader?
The most successful digital marketing leaders are defined by their agility and communication. They are platform-agile; they don't get stuck on old ways of doing things. Instead, they eagerly test new trends, tools (such as AI), and algorithm changes. They're not afraid to scrap a failing strategy. Crucially, they are brilliant strategic communicators, able to translate technical jargon (like ROAS and CPA) into clear, compelling business language that the CEO or Finance department can understand.
As successful Digital Marketing Leader, whether as a Head of, Director or VP, they constantly strive to see the world through the customer's eyes, ensuring every campaign is focused on solving a problem and connecting on a human level, which makes them excellent, creative problem-solvers when the unexpected happens.
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They maintain a growth-oriented focus, constantly looking to scale and test ideas for maximum efficiency (this is the "test and learn" mentality).
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​Finally, they are integrated thinkers who don't see channels in isolation. They understand the entire customer journey, connecting how a paid ad, an SEO blog post, and an email automation sequence work together to deliver consistent, compliant, and profitable results for the business.
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How Does Solis Recruitment Headhunt Digital Marketing Leaders?
We run a rigorous, four-stage process to ensure we find not just a candidate, but a true leader who is the strategic and cultural fit your business needs:
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1. Define Your Digital Marketing Leadership Brief and Success Scorecard
We begin by deeply understanding your company's commercial goals, acquisition targets, and retention objectives. We don't just use the job description; we create a detailed "scorecard" that defines what measurable success looks like in the first 12 months, focusing on outcomes like specific growth in Organic Revenue, Conversion Rate (CRO), or Paid Media ROAS, setting the benchmark for the entire search.
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2. Map the Market Across Channels and Performance Specialisms
Leveraging our deep network, we conduct a targeted market-mapping exercise. This identifies high-impact digital leaders across the relevant landscapes. We will focus on relevant industry and experience aligned to helping your reach your business goals. This ensures we access top talent who are not actively looking.
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3. Engage High-Impact Candidates with Tailored Outreach
Our outreach is strategic and highly personalized. We present your opportunity not just as a job, but as a compelling, career-defining move in performance marketing. We engage the most sought-after talent with a narrative that clearly articulates the scope, budgetary influence, and the commercial impact they will have on your company's growth trajectory.
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4. Assess for Channel Mastery, Strategic Fit, and Commercial Impact
We conduct rigorous, in-depth interviews focused on demonstrated ROI, proficiency in data analytics (e.g., GA4), and the ability to build and lead cross-functional acquisition and retention teams. This assessment verifies their capability to increase revenue, align marketing channels, and lead your business through its next phase of digital-led growth.
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You can learn more about our Executive Search and Headhunting Service here.
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Why Partner with Solis?
Recruit faster
Our targeted headhunting approach and deep candidate networks allow you to start meeting candidates in as little as 5 business days.
Access hidden talent
Meet talent with the technical skills and Marketing experience, who aren’t browsing job boards because they’re too busy excelling in their current jobs.
Bespoke & Tailored Services
We go the extra mile to understand your business and need. This allows us to thoroughly vet and qualify candidates, and we provide a rational why we feel they're great.
Ensuring a great experience
Recruitment has a bad rep. We want to be your no.1 partner by delivering a high quality service you would rave about! We want you to find the best eCommerce title and become your Recruitment Partner of choice.
Our services span across key locations, including the UK's bustling hubs in London, the Midlands, and Manchester, as well as the thriving market in Dubai. We bring our expertise to these regions, helping you navigate the dynamic landscape of Marketing recruitment.
Areas of Marketing we recruit in
Demand Generation and Lead Generation professionals can focus on building brands and acquiring B2B and B2C customers. Our agency excels in finding generalist digital marketing experts who are well-versed in online strategies such as Web Content, SEO, PPC, email marketing, and social media advertising.
Content Marketing professionals are responsible for creating visually engaging and informative content. We have a proven track record of identifying content marketing professionals skilled in creating engaging and valuable content to attract and retain customers. This can cover working across Email/CRM, Social Media, Web and Offline.
Social Media Marketing professionals can build and deliver content to go across platforms such as TikTok Facebook, Instagram, X, LinkedIn, YouTube and more.: Finding individuals experienced in social media marketing, including social media management, paid social advertising, and influencer partnerships.can be challenging, but we have the expertise to support you.
Paid Media professionals are responsible for managing budgets across channels (Paid Search, Paid Social, Display, Affiliates and Programmatic). Paid media is an essential component of revenue growth and brand awareness for online businesses.
Email and CRM Marketing professionals are responsible to managing the customer lifecycle and customer retention. They will utilise data to contact customers at the right time with the right message, and create automations to strategically build customer loyalty with regular touchpoints.
Digital PR professionals use promotional tactic to increase a brands online presence. It is a measurable and tangible strategy to driving brand awareness, traffic to a website, links which boost organic rankings, sales, social following and engagement. Professionals will build relations with Publishers and Journalists to secure coverage which improve a website's Domain Authority.
Account Based Marketing (ABM) is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. This is usually focussed on attracting B2B customers and helping them along the sales process.
Digital Marketing Manager: Digital marketing managers create and execute marketing campaigns across various online channels, including social media, email marketing, pay-per-click advertising, and affiliate marketing, to drive traffic and sales to the ecommerce site.