Solis | Social Media Recruitment Agency
Helping Brands and Agencies Hiring Exceptional Social Media professionals
Solis Recruitment partners with founders and hiring managers to hire social media professionals who grow communities, drive engagement, and create content that converts.
We support in-house and agency teams across B2B, B2C and D2C, from hands-on 360 social media professionals, content creators to senior strategists and more.
Need Paid Social specialists? Visit our paid media recruitment page for PPC and Paid Social talent.
If you're a jobseeker looking to register with us, you can do so on our careers page.
Why hire social specialists with Solis?
We know social media is more than just posting, it’s a core driver of growth. When you partner with Solis, you gain a dedicated specialist who understands the complexity of digital talent and the need for assurance.
We’ve successfully worked with everyone from start-ups operating under heavy budget constraints to multi-national corporations needing professionals to build and implement social strategies that engage audiences, drive engagement, build brands, and acquire customers.
The Solis Difference: Quality, Breadth, and Impact
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Recruitment Expertise: Our consultants have successfully recruited across the entire spectrum of social media roles, from entry-level through to executive leadership.
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Complete Talent Range: We source every specialist you need, from creative Content Creators and meticulous Community Managers to high-level Social Strategists and Influencer Leads.
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Balanced Skillsets: We deliver candidates who are both strategic planners and capable of getting hands-on to produce and execute content when required.
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Deep Sector Knowledge: We have proven experience placing talent across diverse industries: SaaS, tech, luxury, retail, sports, media, and high-growth D2C brands.
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Focus on Business Results: Our shortlists are fast and highly targeted. We prioritise candidates based on their proven impact, portfolio quality, channel expertise, and ability to deliver tangible business outcomes.
Ready to start hiring for your Social Media team?
Social Media Roles Solis Recruits For
Candidates we work with are fluent across leading platforms like TikTok, Instagram, YouTube, LinkedIn, Pinterest, Twitch, Reddit, and Discord.
They are highly proficient using essential tools such as CapCut, Adobe Premiere Pro, After Effects, Photoshop, Canva, Meta Business Suite, TikTok Ads, GA4, Looker Studio, Sprout, Brandwatch, and Sprinklr.
We recruit across London and the UK, placing top talent in high-growth startups, global brands, and creative agencies.
Social Media Management
A Social Media professional is the engine room for building your social presence, ensuring content adhere to brand guidelines, content aligns with best practice and channel/s are optimised to engage and drive growth.. They own the day-to-day channel strategy, build content calendars, brief creative teams or agency partners, publish across priority platforms, and report on performance. They partner closely with your brand, e-commerce, and customer teams to achieve defined growth and engagement goals.
The play a critical role in ensuring social channels are working towards your business goals of increasing brand awareness and driving sales through organic content.
Social Media Management roles are broad, ranging from focussing on posting and optimisation to roles focused on deep content creation and production, or dedicated reporting and strategy development. We recruit professionals who fit your specific need, from highly specialised to full 360-degree roles.
Job Titles we've recruited for:
Social Media Executive, Social Media Specialist, Social Media Manager, Social Media Lead, Head of Social, Director of Social, VP of Social
Key Competencies We Screen For
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Platform Expertise: Proven mastery across core platforms like Instagram, TikTok, YouTube, and LinkedIn.
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Creative Judgment: Strong copyediting and aesthetic judgment, coupled with confident stakeholder management.
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Technical Comfort: Comfortable with basic editing, performance analytics, and collaborating on paid media effort
Why Solis?
We understand the nuances of social media management roles and tailor searches to match your growth objectives, whether you need a tactical executor or a strategic lead..
Community Management
A Community Manager is crucial for building loyalty and protecting your brand's reputation through direct interaction. They grow and nurture owned communities by expertly managing comments and DMs, actively sourcing User-Generated Content (UGC), escalating issues efficiently, and turning loyal fans into powerful brand advocates. This role ensures your brand maintains a human presence, prioritising daily dialogue and customer proximity.
They are the frontline for customer sentiment, providing immediate feedback loops to the product and customer service teams, while actively fostering organic growth and positive discourse around your brand.
Job Titles we've recruited for:
Community Manager, Social Care Specialist, Social Media Moderator, Social Media Engagement Manager, Head of Community
Key Competencies We Screen For:
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Moderation Excellence: Fast, on-tone moderation skills combined with deep customer empathy and native platform fluency.
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Ambassador Activation: Proven ability to source, secure rights for UGC, identify, and nurture brand advocates and ambassadors.
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Risk Mitigation: Experience in real-time social listening, establishing clear processes for crisis management, and swift issue escalation.
Why Solis?
We find professionals who turn customer interactions into brand assets, recruiting Community Managers with proven expertise in both engagement and crisis management.
Social Media Strategists
A Social Media Strategist is the north star for your digital efforts. This executive-level professional defines the overarching social strategy that directly aligns with your core brand and commercial goals. They are responsible for defining key audiences, market positioning, content territories, the ideal channel mix, and the measurement framework. Their primary function is to influence senior leadership and guide your creators and managers to ensure flawless execution of the vision.
They translate business objectives into a coherent social roadmap, guaranteeing that every social action contributes to a measurable result, bridging the gap between brand marketing and performance marketing.
Job Titles we've recruited for:
Social Strategist, Senior Social Strategist, Head of Social Media Strategy, Social Planning Lead, Director of Social Strategy
Key Competencies We Screen For:
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Strategic Vision: Ability to develop clear frameworks, leverage audience insight, and perform comprehensive competitive mapping.
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Full Integration: Expertise in integrating owned, earned, and paid social media channels for maximum collective impact.
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Influence & Translation: Proven ability to present and gain buy-in from senior stakeholders, translating high-level strategy into actionable execution plans.
Why Solis?
We recruit Strategists who are proven business thinkers, delivering talent with the expertise to design frameworks that drive commercial results and secure leadership buy-in.
Influencer Marketing Management
Professionals responsible for Influencer Management are focused on scaling brand reach and trustworthiness through external partners. They build creator programs and ambassador ecosystems, managing the process end-to-end: sourcing talent, negotiating fees, managing deliverables, and rigorously measuring ROI across both organic and paid amplification campaigns.
They mitigate risk by ensuring all partnerships meet advertising standards (ASA/FTC compliance) while delivering authentic, platform-native content that cuts through noise and drives conversion.
Job Titles we've recruited for:
Influencer Marketing Manager, Creator Partnerships Lead, Head of Earned Media, Talent Manager, Ambassador Program Manager
Key Competencies We Screen For:
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Compliance & Vetting: Expertise in creator discovery, thorough vetting, contract negotiation, and strict adherence to regulatory compliance.
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Platform-First Briefing: Ability to create detailed, effective briefs for content that is authentic and natively aligned to specific platforms.
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Scaling Campaigns: Proven ability to manage complex measurement frameworks and scale programs to handle always-on partnerships and high-volume campaign spikes.
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Why Solis?
We source Influencer Managers with a focus on measurable ROI and compliance, ensuring your creator partnerships deliver maximum reach with minimum risk.
Social Media Insights/Analysts
A Social Media Analyst or Insights professional will turns raw data into clear, actionable direction. They own performance dashboards, tagging structures, social listening, and campaign readouts. Their primary function is to conduct social listening to understand brand and audience sentiments, advise on optimal content pillars, effective posting windows, and providing clear direction on what to scale up or definitively stop to ensure maximum marketing efficiency.
They provide the crucial quantitative assurance that resources are being spent effectively, acting as the organisational bridge that connects social performance back to core commercial success.
Job Titles we've recruited for:
Social Media Analyst, Social Insights Manager, Social Performance Analyst, Social Data Scientist, Audience Insight Lead
Key Competencies We Screen For:
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Data Proficiency: Deep expertise in channel analytics (e.g., GA4, Looker Studio) and advanced social listening tools (e.g., Brandwatch, Sprinklr).
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Actionable Reporting: Ability to manage test-and-learn roadmaps and deliver clear, decisive, and highly actionable reporting, not just dashboards.
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Organizational Bridge: Expertise in connecting social insights across brand, growth, and product teams to ensure budget and strategic alignment.
Why Solis?
We deliver Analysts who are not just reporters, but strategists, ensuring the data they provide translates directly into quantifiable business decisions and improved efficiency.
Content Creator
The engine of visual communication and authenticity. This role concepts, shoots, and edits social-first content designed for high engagement. They work in an agile manner, often on location or in-studio. This hire is critical when your brand needs speed, trend literacy, and mastery of vertical video craft to compete in fast-moving social feeds.
They ensure your brand's voice is instantly recognisable and compelling, generating high-quality, high-velocity assets that feed the demands of a modern social calendar.
Job Titles we've recruited for:
Social Media Content Creator, Video Specialist, Vertical Video Producer, Content Lead - Social, Social Storyteller
Key Competencies We Screen For:
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Vertical Video Mastery: Confident self-shooting and editing specifically for TikTok/Reels/Shorts best practices.
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Agile Workflow: Proficiency in mobile workflows, expert sound selection, high trend literacy, and efficient production cycles.
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Portfolio Quality: Portfolio demonstrates mastery of critical engagement elements like strong hooks, audience retention, and compelling storytelling.
Why Solis?
We recruit creators who combine creativity with speed, ensuring your brand stays relevant and competitive in the ever-changing social landscape
Salary Benchmarks for Social Media Roles (UK, 2025)
Salaries vary significantly depending on company size, industry, location, and product/business maturity. The figures below represent aggregated data from multiple sources and conversations with professionals. These benchmarks should be used as directional guidance only.
Ready to start hiring for your Social Media team?
What Recruiting a Great Social Media Professionals Looks Like
A modern social media function is a strategic engine blending creativity, rigorous data discipline, and measurable commercial impact. Attracting the right talent requires a clear understanding of the roles and the results you expect from each level.
The Social Media Talent Framework
The social function operates across three essential tiers, defined by their scope of ownership and business impact:
Tier I: Social Media Executors & Specialists 🛠️
This includes the Social Media Executive, Community Manager, and Content Creator. Their focus is hands-on execution and daily management. They handle the daily publishing schedule, community engagement, influencer outreach, and rapid, trend-driven content production across all platforms (TikTok, Instagram, LinkedIn, YouTube). Their key deliverable is to Maintain Channel Health & Engagement (driving daily impressions, boosting interaction rates, ensuring regulatory adherence, and managing platform budgets).
Tier II: Social Media Managers, Senior Managers and Leads 📈
This includes Social Media Managers, Senior Managers, Leads, and the Influencer Marketing Manager. They own the tactical roadmap and strategic planning. Managers translate commercial objectives into actionable social plans, manage budgets, optimise posting schedules, and strategically brief creators. They are held accountable for Campaign Performance & Efficiency, meaning they must optimise engagement and conversion metrics, report on campaign ROI, and manage tactical spend.
Tier III: Social Media Strategists & Directors 🧭
This encompasses the Head of Social, Social Media Strategist, and Director of Social. They define the overarching vision and business integration. They set audience frameworks, content territories, and measurement models, and are crucial in influencing senior stakeholders and integrating social with paid and owned channels. Their ultimate responsibility is Business-Level Impact & Growth (ensuring social activity drives brand equity, directly influences revenue growth, and safeguards the function's commercial integrity).
What Separates Good from Great?
Great social media professionals consistently bridge creative output with business results. Look for candidates who demonstrate mastery in these five areas:
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🔍 Audience Curiosity (The Insight Edge): They obsessively analyse cultural movements and platform behaviours, translating raw insights into content strategies that guarantee relevance and deep resonance.
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💡 Creative Agility (The Production Engine): Skilled in rapid ideation and flawless execution. They leverage vertical video, high-quality UGC, and strategic influencer partnerships to stay ahead of the curve.
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📊 Data Discipline (The Accountability Core): They demand clean tracking and actionable reporting. They are proficient with tools like GA4, Brandwatch, and Sprinklr, using data to aggressively inform and pivot decisions.
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💰 Commercial Accountability (The ROI Driver): They proactively link social activity to tangible business outcomes (driving qualified leads, optimising customer acquisition costs (CAC), and managing function budgets for maximum ROI).
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🔄 Integrated Thinking (The Force Multiplier): They treat social not as a silo. They strategically connect organic social with paid amplification, SEO, influencer programmes, and wider brand campaigns for maximum, compounding impact.
Key Takeaway for Recruiting
Agency talent thrives on multi-brand agility and rapid trend responsiveness. In-house talent excels at deep brand immersion and long-term audience building.
The best hires combine both mindsets:
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Creative enough to capture fleeting attention.
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Analytical enough to prove definitive impact.
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Commercially savvy enough to scale business growth.
How Solis Recruits Social Leaders
Hiring the right social media leadership is critical for brands aiming to build influence, scale engagement, and convert attention into measurable growth. Whether you need a Head of Social, Social Media Director, or VP-level leader, these roles shape the vision, integrate social into the wider marketing mix, and ensure commercial accountability.
At Solis Recruitment, we help companies hire social leaders who combine creative vision, data discipline, and commercial acumen to deliver sustainable growth. We use advanced headhunting techniques to identify leaders who can inspire teams and drive measurable impact.
Our Social Media Recruitment Approach
1. Define Your Social Media Hiring Needs
We start by understanding your brand objectives, audience strategy, and growth targets. From content ecosystems to influencer programs and analytics, we identify the leadership skills your business needs to succeed.
2. Targeted Market Mapping
Our team maps senior social talent across industries including eCommerce, SaaS, Fashion, Tech, Sports, Beauty, Stationery, and Entertainment.
We tailor our search to find candidates whose experience aligns with your requirements, whether that’s scaling D2C brands, managing multi-market campaigns, or leading integrated social and paid strategies.
We source leaders with proven expertise in organic social, paid amplification, community building, and creator partnerships, ensuring access to both active and passive talent.
3. Strategic Candidate Engagement for Social Media Roles
We levarage our experience as Headhunters to find the right professionals who match your vacancy. We position your opportunity as a career-defining move, highlighting scope, impact, and growth potential. Our outreach is personalised to attract high-performing leaders who can deliver brand-building strategies and commercial results.
4. Evaluate for Vision, Influence, and Commercial Impact
We assess candidates experiences and how they align to your business needs across:
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Creative capability: ability to ideate and produce platform-native content that resonates.
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Data discipline: proficiency in analytics, reporting, and optimization for engagement and conversion.
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Commercial acumen: understanding how social drives revenue, manages budgets, and integrates with wider marketing.
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Leadership qualities: building and scaling high-performing teams across in-house and agency environments.
This ensures your new hire can lead social initiatives that deliver measurable growth and collaborate effectively across marketing, product, and commercial functions.