Product Marketing Recruitment for High-Growth Brands
Hire Product Marketing Leaders Who Drive Strategic Growth
Solis Recruitment helps high-growth businesses hire exceptional product marketing talent, from Heads of Product Marketing to VP level leaders, who align go-to-market strategy with customer insight, commercial outcomes, and cross-functional collaboration.
​
Our expertise recruiting across both Product Marketing and Product Management gives us a holistic knowledge of the market and access to a uniquely specialized talent pool. We focus on identifying individuals who can seamlessly bridge the gap between the market's voice and the product's execution, which is the key to business success. This approach ensures your new leaders will reduce friction between teams, accelerate your time-to-market, and guarantee that your marketing efforts are perfectly aligned with your product's core value and overall business goals.
​
You can visit our product management recruitment services page to learn more.
Recruiting Product Marketing Leaders for the AI-Driven Era
In the SaaS and Technology sector, where markets are constantly being reshaped by AI, Product-Led Growth (PLG), and increasingly complex buyer journeys, having the right Product Marketing leaders is non-negotiable. They are the pivotal strategic function that turns product innovation into market success.
​
Exceptional Product Marketing leaders are responsible for driving the entire commercialization process. They:
-
Define and refine ICPs and messaging across segments. They own the narrative, moving beyond features to clearly articulate the value and differentiate your solution in a crowded market.
-
Align product, sales, and marketing teams around launch and growth goals. They are the communication hub, ensuring every internal team is on-message and equipped for successful adoption.
-
Drive adoption, activation, and retention through strategic enablement. This includes creating high-impact sales tools, training customer-facing teams, and optimizing the in-product experience to maximize customer lifetime value (CLV).
-
Translate customer insight into roadmap and positioning decisions. By leveraging deep market and competitive intelligence, they ensure the product team is building the right thing, and the go-to-market strategy is focused on the most profitable segments.
Need recruit Marketing talent for another area in your team? You can learn about the wider marketing areas we recruit here on our marketing hub, or for more specific B2B Marketing talent here.
Salary Benchmarks for Product Marketing Roles (UK, 2025)
Salaries vary significantly depending on company size, industry, location, and product/business maturity. The figures below represent aggregated data from multiple sources and conversations with professionals. These benchmarks should be used as directional guidance only.
Note: Salary ranges are indicative and may vary based on company size, industry, location, and product/business maturity. These figures are intended to guide recruitment strategy.
What Recruiting a Great Product Marketing Manager Looks Like
Hiring a PMM isn't just about filling a marketing role; it's about adding a strategic core to your entire organization. In today’s high-growth tech environment, a great Product Marketing Manager acts as the connective tissue between the product experience and commercial outcomes.
We look beyond job titles to source PMMs who demonstrate the following essential competencies:
-
Strategic Influence: They own positioning, messaging, and enablement across the funnel, providing the blueprint for how the company talks about its product and the market.
-
Cross-Functional Leadership: They are trusted partners who align and lead without direct authority, working seamlessly with product, sales, and customer success to drive cohesion.
-
Commercial Acumen: They are revenue-focused and link every marketing activity directly to measurable business outcomes like Annual Recurring Revenue (ARR), sales payback periods, and customer retention.
-
Customer-Centric Thinking: They transform raw customer insight, win/loss analysis, and market data into critical information that shapes both the future product roadmap and the winning go-to-market strategy.
​
Ready to start hiring? Click below to email a job brief or arrange a call.
How Solis Runs Product Marketing Executive Search
Recruiting a VP or Head of Product Marketing is a high-stakes decision that requires more than just reviewing CVs. Our executive search process is specifically designed to source leaders who can define a vision and drive measurable commercial outcomes in fast-moving SaaS and Technology environments.
We run a rigorous, four-stage process to ensure we find not just a candidate, but a true leader who is the strategic and cultural fit your business needs:
​
1. Define your leadership brief and success scorecard
We begin by deeply understanding your company’s commercial goals, product vision, and cultural context. We don't just use the job description; we create a detailed "scorecard" that defines what measurable success looks like in the first 12 months, setting the benchmark for the entire search.
​
2. Map the market across sectors and specialisms
Leveraging our dual expertise in PM and PMM, we conduct a targeted market-mapping exercise. This identifies high-impact leaders across the relevant SaaS landscape, including those specializing in areas like AI/ML, PLG, FinTech, or B2B Enterprise, ensuring we access talent who are not actively looking.
​
3. Engage high-impact candidates with tailored outreach
Our outreach is strategic and personalized. We present your opportunity not just as a job, but as a compelling career-defining move, engaging the most sought-after talent with a narrative that clearly articulates the scope, influence, and commercial impact they will have.
​
4. Assess for strategic fit, culture, and commercial impact
We conduct in-depth interviews focused on demonstrated results, strategic thinking, and cross-functional leadership ability rather than just past responsibilities. This rigorous assessment verifies their capability to drive ARR, align disparate teams, and lead your business through its next phase of growth.
​
You can learn more about our Executive Search and Headhunting Service here.
​