Solis | SEO Recruitment Agency
Helping Brands and Agencies Hiring Exceptional SEO professionals
Solis Recruitment is your specialist partner for finding high-impact talent. As leading SEO Recruiters London businesses rely on, we have an exceptional network for placing professionals across Technical SEO, Content SEO, and Digital PR.
SEO is a core strength, and our expertise extends to sourcing top talent across the full spectrum of Digital Marketing for teams in the UK, US, and UAE.
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Visit our marketing hub to learn more about our marketing recruitment services.
Solis helps brands hire SEO's to deliver technical improvements, content optimisation and off‑page authority
Technical SEO - The Site Architecture and Health
Technical SEO is the foundation of a high-performing website. It focuses on optimising the mechanics of a site so that search engine crawlers (like Googlebot) can efficiently access, crawl, understand, and index all of its pages. A great Technical SEO professional ensures the site provides a fast, secure, and seamless user experience, which is critical for ranking. This work involves managing crawlability and indexability by configuring sitemaps and robots.txt files to guide the crawlers. It also requires improving Site Speed, often through optimising images, code, and server response to meet Google’s Core Web Vitals. Furthermore, they structure the site logically via clear Site Architecture and implement Structured Data (or schema markup) to help search engines display rich results, directly improving click-through rates (CTR).
Content SEO - The Relevance and Value
Content SEO is all about attracting the target audience by aligning the website’s content with their specific needs and search queries. The goal is to provide the best possible answer or solution to a user’s question. The process begins with Keyword Research to identify the exact terms and questions the audience is using. A professional then determines the Search Intent (understanding whether the user wants information, to compare, or to buy) to ensure the content perfectly matches that need, which boosts engagement. They perform On-Page Optimisation, correctly using headings (H1, H2), meta tags, and URL slugs to communicate the page’s relevance to search engines. Finally, they regularly run Content Audits to review existing material for quality, accuracy, and performance, ensuring the site is powered only by high-value content.
Digital PR - Off-Page Authority (Trust & Credibility)
Digital PR is the strategy for building a website’s external authority, trust, and credibility, the modern equivalent of effective link building that leverages data and stories to boost brand recognition and visibility. This work is crucial because Google views high-quality links from reputable external websites as powerful "votes of confidence" that boost ranking power. A Digital PR specialist executes Link Acquisition strategies to secure these high-value backlinks. They often achieve this by running Data-Driven Campaigns, creating unique and newsworthy content (like surveys, reports, or data journalism) that journalists and publications will naturally cite and link to. This approach moves PR from pure brand awareness into a measurable SEO asset. They also focus on Press Outreach and Relationships, actively building connections with editors and influencers to secure consistent media coverage, and chase down Unlinked Mentions to convert existing brand coverage into explicit, authoritative hyperlinks.
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Generative Engine Optimisation (GEO) - Winning on AI Search
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Generative Engine Optimisation (GEO) is currently a pivotal, emerging discipline focused on positioning content to be cited by Large Language Models (LLMs) and AI search results, effectively establishing the brand as "Position Zero." Given this rapidly changing landscape, the field represents a key early area for specialized recruitment, as companies seek out talent capable of integrating SEO and Digital PR strategies to boost E-E-A-T signals for machine ingestion. This market demand is simultaneously driving the quick development of new tools dedicated to monitoring performance metrics like Generative Appearance Score and tracking AI citations across platforms, allowing brands to see how often their content is synthesized. Consequently, internal SEO, content, and Digital PR teams are actively upskilling, leveraging their foundational knowledge in authority building and technical content structuring to ensure their existing assets are optimized for clarity, factual density, and citation readiness for the AI-driven future of search.
Ready to start hiring for your SEO team?
Salary Benchmarks for SEO Roles (UK, 2025)
Salaries vary significantly depending on company size, industry, location, and product/business maturity. The figures below represent aggregated data from multiple sources and conversations with professionals. These benchmarks should be used as directional guidance only.
Note: Salary ranges are indicative and may vary based on company size, industry, location, and product/business maturity. These figures are intended to guide recruitment strategy.
What Recruiting a Great SEO Manager Looks Like
A great SEO Manager blends strategic vision with hands-on technical expertise. They do more than delegate; they actively audit site health (Core Web Vitals, site architecture) using tools like Screaming Frog and Google Search Console, and they write clear, actionable specifications (such as JIRA tickets) to resolve issues.
Their technical fluency makes them the essential link between marketing objectives and development execution, ensuring the site is optimized for crawlability, speed, and indexing. They also manage internal teams and external agency partners to keep all efforts aligned.
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Their strategy is grounded in data and commercial impact. They move beyond vanity metrics like rankings, using analytics platforms such as GA4 and SEO tools to prioritize tasks based on ROI. For example, fixing a high-converting page takes precedence over tweaking a low-traffic blog post. They forecast and report with precision, modeling organic growth and tying projections directly to business goals such as increasing Annual Recurring Revenue (ARR) or driving qualified leads.
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Ultimately, a great SEO Manager translates specialist skills into business strategy. They map keyword research across the customer journey, build domain authority through Digital PR, and drive conversions through content strategy. Their most critical soft skill is scalable impact.
They focus their hands-on execution on complex, high-value projects while creating processes and coaching others on routine tasks. This approach prevents bottlenecks and keeps them close to the tools, enabling them to grow traffic, revenue, and brand visibility while steering the overall SEO roadmap for sustainable success.
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How Solis Headhunts SEO Leaders
Recruiting the right SEO talent is critical for businesses that rely on organic growth. Whether you need a Head of SEO, SEO Director or a specialist in Technical SEO, these roles directly impact your ability to drive traffic, improve rankings, and convert visitors into customers. At Solis Recruitment, we help companies hire SEO professionals who combine technical expertise with strategic thinking to deliver measurable results.
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Our SEO Recruitment Approach
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1. Define Your SEO Hiring Needs
We start by understanding your business goals, website performance, and growth targets. From technical audits to content strategy, we identify the skills and experience your ideal candidate needs to succeed.
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2. Targeted Market Mapping
Our team maps the SEO talent market across industries, including eCommerce, SaaS, and Technology. We source candidates with proven experience in areas like Technical SEO, Content SEO, Digital PR, and Paid Media integration, ensuring access to both active and passive talent.
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3. Strategic Candidate Engagement
We position your opportunity as a career-defining move, highlighting the scope, impact, and growth potential. Our outreach is personalized to attract high-performing SEO professionals who can deliver ROI-driven strategies.
4. Rigorous Assessment for Technical and Strategic Fit
We assess candidates on technical proficiency (Core Web Vitals, site architecture, crawlability) and strategic capability (forecasting, ROI modeling, and cross-functional leadership). This ensures your new hire can align SEO with commercial objectives and scale impact across internal teams and external agency partners.