Brand Marketing Recruitment & Executive Search for Strategic Growth
Your Recruitment Partner in Branding, Strategy and Organic Performance
Your brand is more than a logo or tagline. It is the strategic identity that drives trust, loyalty, and growth. Businesses that invest in brand transformation and repositioning outperform competitors because branding amplifies performance marketing ROI, lowers acquisition costs, and builds long-term equity.
Studies show that businesses investing in brand building see stronger sales and profit than those relying solely on performance tactics, with brand activity improving conversion efficiency across paid media.
When brand and performance are planned as distinct but complementary disciplines, the upper‑funnel brand effects increase click‑through, reduce CPA, and turn short‑term wins into long‑term equity.
At Solis Recruitment, we specialise in sourcing exceptional brand marketing professionals for fractional, interim, permanent, and project-based assignments. Our team of ex-industry experts understands what it takes to deliver strategic creativity, brand storytelling, and integrated brand experiences that resonate across every touchpoint.
Key areas Branding Hires can help
Brand Transformation and Repositioning: Overhaul projects, replatforming, and repositioning for competitive markets.
Purpose-Driven Branding: Sustainability as a brand pillar, ethical and inclusive strategies.
Global Brand Consistency: Governance frameworks, localisation strategies, multi-market activation.
Community Engagement: Audience research, cultural relevance, influencer-led activations.
Strategic Creativity: Brand strategy with creative execution, integrated brand experiences.
Commercial Impact: Branding as a profit driver, measurable impact on revenue and acquisition.
Why Strategic Brand Investment Is Critical in 2026
Brand is no longer a cost centre. It is a growth engine that drives measurable business outcomes. In 2026, the role of branding will become even more strategic as businesses navigate a rapidly evolving landscape. It makes your business recognisable, makes audiences more ready to purchase from you and helps lift your business to the next level. This is why Brand Marketing is integral to your business in 2026:
The Brand Benefit
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Integration with performance marketing: Branding will become the lever that turns paid clicks into loyal customers. When brand and performance marketing work together, businesses achieve higher conversion rates, lower cost per acquisition, and stronger lifetime value. A well-defined brand strategy amplifies every pound spent on paid media.
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Pricing Power: Brand equity strengthens pricing and margin resilience; effectiveness studies link brand strength to profitability and premium pricing.
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Trust in a Digital Age: With AI‑driven personalisation and fragmented platforms, consistent branding becomes the signal that cuts through noise, misinformation, and emerging deepfake risks.
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Employer Branding Strategy: Brand underpins talent attraction and retention. Companies with coherent employer branding reduce recruitment costs and improve offer acceptance.
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Purpose-led branding: Consumers increasingly expect brands to align with social and environmental values. Purpose-driven branding will dominate purchase decisions, influencing loyalty and advocacy. Brands that fail to demonstrate authenticity in sustainability and inclusivity will struggle to compete.
Ready to start hiring for your Branding team?
What Brand Teams Do: Key Areas of Responsibility
Modern brand teams operate at the intersection of strategy, creativity, and data. Their responsibilities go far beyond aesthetics - they shape perception, influence behaviour, and drive growth across every touchpoint.
Messaging and Content
Brand teams define tone of voice and craft narratives that resonate with target audiences. They oversee content marketing strategies, from blogs and video to thought leadership and internal communications, ensuring every message reflects the brand’s purpose and values.
Web content strategy, tone of voice guidelines, content marketing (blogs, white papers, video), and internal communications that align employees with the brand narrative.
Channel Consistency
Consistency is critical for trust. Brand professionals ensure that identity and messaging translate seamlessly across social media, email campaigns, retail media, out-of-home advertising, and emerging platforms. They create governance frameworks that protect brand integrity in a fragmented digital ecosystem.
Translating brand identity across social media (organic and paid), email marketing, websites, retail media, and OOH to ensure distinctive assets and recognisable experiences.
Public and Media Relations
Brand teams manage corporate reputation and build relationships with media, influencers, and cultural partners. They develop PR strategies, handle crisis communications, and execute influencer-led activations that amplify reach and relevance.
Corporate reputation management, collaboration with PR for crisis response, and influencer briefs that balance reach with credibility.
Strategy and Positioning
At the core of branding is strategy. Teams define brand purpose, map audience personas, and establish competitive positioning. They use insights to guide creative execution and ensure alignment with business objectives.
Clarifying brand purpose, mapping target audience personas, defining competitive positioning, and governing all external communications.
Creative and Integrated Experiences
Branding is about creating experiences, not just campaigns. Teams deliver strategic creativity, brand storytelling, and integrated activations that connect online and offline touchpoints. From immersive events to digital-first campaigns, they design interactions that build emotional connections and long-term loyalty.
Roles We Recruit: Specialised Branding Talent
We source talent for leadership and specialist roles across brand marketing, creative strategy, and global governance.
These include:
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Brand Strategist: Defines brand purpose, positioning, and tone of voice; ensures strategic alignment across campaigns.
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Corporate Brand Manager: Oversees brand guidelines, internal comms, and cross-channel consistency for enterprise-level brands.
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Senior Brand Design Manager: Leads visual identity, packaging, and creative asset development for integrated campaigns.
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Head of Brand Marketing: Shapes brand architecture, manages multi-market activations, and drives commercial impact.
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Brand Director: Executive-level leadership for global brand governance, creative storytelling, and cultural relevance.
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Global Head of Brand: Manages localisation strategies, governance frameworks, and brand consistency across regions.
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Brand Guardian: Protects brand integrity, ensuring compliance with guidelines and maintaining equity across touchpoints.
We also support hiring for fractional, interim, permanent, and project-based assignments to meet your strategic needs.
2026 Outlook: The Future of Branding Strategy and Recruitment
AI and Personalisation
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AI makes personalisation easier and faster, but it also amplifies inconsistency when governance is weak. Brands that maintain brand consistency across dynamic, AI‑driven channels will protect trust and revenue.
The War for Talent and Employer Branding
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Talent shortages and higher expectations from candidates make employer branding a necessity. A coherent brand story improves attraction, speeds hiring, and enhances retention.
D2C Branding and eCommerce
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The continued shift to direct‑to‑consumer models demands specialists who can execute innovative D2C branding to build direct relationships, reduce CAC, and grow LTV.
In short, a forward‑thinking branding strategy is a growth engine, not a tactical extra.
Looking for Marketing Talent to focus on other areas? Visit our Marketing Recruitment Agency page to find out which areas we can support you with.
Salary Benchmarks for Branding Roles (UK, 2025)
Salaries vary significantly depending on company size, industry, location, and product/business maturity. The figures below represent aggregated data from multiple sources and conversations with professionals. These benchmarks should be used as directional guidance only.
Ready to start hiring for your Social Media team?
How Do Solis Help you hire Branding Talent?
We are marketing recruitment specialists and ex‑industry professionals. Our approach blends market knowledge with structured assessment to build high‑performing brand teams.
We align your hiring with measurable outcomes: brand health, distinctiveness, creative effectiveness, and conversion efficiency in paid media.
What Separates Good from Great in Branding?
Great brand marketing professionals don’t just manage logos. They build equity that drives growth. Look for candidates who demonstrate mastery in these five areas:
🔍 Strategic Insight (The Positioning Edge)
They go beyond surface-level trends, conducting deep market and cultural analysis to define brand purpose, audience personas, and competitive positioning. They translate insights into strategies that resonate emotionally and commercially.
💡 Creative Distinctiveness (The Brand Builder)
They champion distinctive assets: visual identity, tone of voice, and storytelling that cut through clutter. Great hires understand how to balance consistency with innovation, ensuring every campaign reinforces recognition while staying fresh.
📊 Data-Driven Brand Governance (The Measurement Core)
They don’t rely on intuition alone. They track brand health metrics, creative effectiveness, and attribution models to prove ROI. Tools like Brandwatch, YouGov BrandIndex, and GA4 are second nature, enabling evidence-based decisions.
💰 Commercial Accountability (The Growth Driver)
They link brand activity to tangible business outcomes such as pricing power, reduced CAC, and improved LTV. They understand how brand equity amplifies performance marketing ROI, ensuring ad spend converts into profitable growth.
🔄 Integrated Thinking (The Force Multiplier)
They treat branding as the strategic glue across channels, connecting organic content, paid media, influencer programs, SEO, and PR into a unified brand experience that compounds impact.
Key Takeaway for Recruiting
Agency talent often excels at multi-brand agility and rapid trend responsiveness. In-house talent thrives on deep brand immersion and long-term audience building.
The best hires combine both mindsets:
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Creative enough to capture attention
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Analytical enough to prove impact
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Commercially savvy enough to scale growth
Why Choose Solis Recruitment for Brand Marketing Talent
Hiring the right brand marketing leadership is critical for businesses aiming to build equity, strengthen positioning, and convert awareness into measurable growth. Whether you need a Brand Marketing Manager, Head of Brand, or Global Brand Director, these roles define the brand vision, integrate it across channels, and ensure commercial accountability.
At Solis Recruitment, we help companies hire brand leaders who combine strategic insight, creative distinctiveness, and commercial acumen to deliver sustainable growth. Our team of professionals uses advanced headhunting techniques to identify leaders who can inspire teams and drive measurable impact.
Our Brand Marketing Recruitment Approach
1. Define Your Branding Needs
We start by understanding your business objectives, audience strategy, and growth targets. From brand architecture to employer branding and D2C positioning, we identify the leadership skills your business needs to succeed.
2. Targeted Market Mapping
Our team maps senior brand talent across industries including eCommerce, SaaS, Fashion, Tech, Sports, Beauty, and FMCG.
We tailor our search to find candidates whose experience aligns with your requirements - whether that’s scaling global brands, managing multi-market campaigns, or leading integrated brand and performance strategies.
3. Strategic Candidate Engagement
We leverage our experience as headhunters to position your opportunity as a career-defining move. Our outreach is personalised to attract high-performing leaders who can deliver brand-building strategies and commercial results.
4. Evaluate for Vision, Influence, and Commercial Impact
We assess candidates on how they align to your business needs across:
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Strategic capability: ability to define brand purpose and positioning.
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Creative leadership: driving distinctive assets and storytelling.
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Data discipline: proficiency in brand health tracking and ROI measurement.
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Commercial acumen: linking brand equity to pricing power and performance marketing ROI.
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Leadership qualities: building and scaling high-performing teams across in-house and agency environments.
This ensures your new hire can lead branding initiatives that deliver measurable growth and collaborate effectively across marketing, product, and commercial functions.